Insurance Advertising Trends
When did commercials become interesting and funny? Watching TV has become more about how entertaining the commercials are versus the sports we happen to be watching, like a big football game.
Advertising is big business and insurance advertising represents one of the biggest spenders. In fact, the three largest insurance companies spent a combined 1.62 billion dollars on advertising in 2019, according to statista.com.
Today, we will look at some of the trends that insurance companies have had over the past decade or so.
Market Position
One of the most common trends with insurance advertising has been insurance companies touting their size as if that is an indication of their good products. The advertisements often say they are the biggest insurer of certain products like commercial truck, motorcycle, auto or home insurance to name a few. While size is important for investors, there are many regional companies who offer great insurance products and have financial stability. As an independent insurance agent, we offer many great regional choices as well as large industry leaders so you can choose the right company for you.
Humor
There are some hilarious insurance commercials. However, it seems like the funniest ones have absolutely nothing to do with insurance! The truth of the matter is insurance is serious business, but when it comes to attracting new customers, the best commercials are the ones lacking seriousness.
Fear
Slow motion car accidents, houses burning, burglary, teen drivers killed in accidents… Insurance is meant to protect you from accidents and devastating property damage or injury. It is no wonder that some insurance commercials aim to incite fear to get consumers to act claiming they can protect you from these things. While in fact no insurance company can protect you from the dangers of driving or a devastating flood from occurring, they can however protect you from the financial losses that are incurred because of these life-altering events.
Claims Scenarios
When it comes down to it, when you purchase an insurance policy, you are paying for financial protection and claims assistance. Many insurance companies today advertise purely on the fact that they covered certain scenarios or claims that occurred. Some of these are scenarios are humorous and others are quite serious.
When it comes to your insurance, most companies you can choose will provide you with exactly what they say – insurance coverage for catastrophic events in your life. While most of us will have to endure an insurance claim at some point in our lifetimes, the best we can do for you is fit you with an insurance company that truly meets your needs the best and offers you and your family the auto, home or business insurance you require.
Chances are we offer more than one of the insurance companies you have seen on TV and we can provide you with a quote on them as well as many other great insurance companies. Contact us and we will provide several quotes for vehicle insurance, property insurance and more!
